Xenia Tchoumitcheva

Xenia Tchoumi is a Swiss-Italian digital entrepreneur, fashion influencer and public speaker. Based in London, she speaks six languages fluently (Italian, Russian, English, German, French and Spanish) and has a degree in Science of Economics.

First runner up at Miss Switzerland, Xenia was elected "the most beautiful woman in the world 2012" by Maxim magazine, but has also always had a keen interest in business. After her studies she has interned at different financial institutions, such as Merrill Lynch, the hedge fund Duet Group and JP Morgan Chase. She then decided to quit finance to carry on building her own business in digital fashion.

Xenia Tchoumi hosted her own TV-show about brands in Italy called "L'Italia Che Funziona", interviewed successful people in French in "La Recette De Mon Succès" and wrote columns in the American Haute Living Magazine and the British Le Grand Mag.

Xenia has a social media following of more than 7 million fans and collaborates with numerous fashion brands, such as Ermanno Scervino, Bulgari, Versace, Dior, Tod's, Hogan, Rolls Royce.

She shoots with magazines of the likes of L'Officiel, Vogue, Vanity Fair or Elle. She has recently given three motivational TEDx talks on self empowerment and the power of pain, as well as spoke at the United Nations about female empowerment.